The shift knob industry is outdated and there hasn't been much creativity in terms of what you can put in your car to express yourself. As an artist I saw the creative potential there was in 3D printing shift knobs. Instead of being limited to one idea i can 3d print virtually anything i can 3d model and turn it into a Shift Knob. You can change the color, size, and have many variations that used to require a long, tedious, and expensive process to change.